Customers’ loyalty tends to decay over time. That can be prevented by proper attention and individual approach. That approach, though, shall be systematic and come-out from your precise knowledge of each customer’s purchase behaviour.
As the Head of Sales, what shall you tell your salesforce? Do you prefer them to contact the customers randomly or shall they work with those who require attention first?
From your data we can tell which customer is more-less okay, who deserves a VIP care or who suddenly became more likely to churn.
And we make it easy for you and your team. We’ll notify each salesperson when we spot a significant change in purchase behaviour and suggest a suitable approach.