Bow & Drape, USA
Bow&Drape advertises itself as “the brand that inspires smart, stylish women to make a statement.” We met Chirag Nirmal, the Bow&Drape CEO, in Boston. He was aware of the power of data and the potential that personalization could bring to their company.
Bow&Drape were originally looking for a tool, model or approach that would increase the duration of customer visits to the company website. After looking at their Google Analytics, we agreed that a 25% improvement of the Average Visit Duration metric would be a success.
After analyzing their business and web, we proposed a website personalization model.
With that goal in mind, we pulled data from Google Analytics and trained a “predictive model” on them. It was then able to tell which products were more likely to be purchased during each visitor’s session. It was a matter of a few days to implement that model directly into the Bow&Drape website as a “You may also like” section.
We checked the impact of our changes. Not only was the initial goal achieved – people visiting the Bow&Drape website were so curious about the relevant offers that they spent almost 40% more time on the website. An even better “side-effect” was an 85% greater likelihood that the visitor would make a purchase after she clicked on a recommended product.