Long-term support for leadership teams that need to rely more safely on key numbers, reporting and the company’s data reality.
Insightee helps clarify what key numbers really mean, where interpretations diverge and where decision-making risks arise for leadership, management or a group of companies.
Many companies already have reporting, dashboards, BI tools, data warehouses and regular management outputs. Yet it may still be unclear whether people truly work with the same meaning of key numbers.
Revenue, EBITDA, gross margin, costs, performance, customer numbers or sales pipeline may look like obvious metrics. In practice, their meaning often depends on how exactly they are calculated, where the data comes from, what they include, what they exclude, how they change over time and how different parts of the company use them.
Executive Data Insight helps leadership gain a better view of this data reality. It is a gradual and practical clarification of what can be trusted, where uncertainty arises and what needs to be explained, aligned or decided.
When key numbers do not have the same meaning across the company, the same report can lead different people to different conclusions.
This is not merely a data quality issue. It directly affects how the company is managed.
It may mean that:
leadership makes decisions based on numbers whose meaning is not clear enough,
teams optimise according to different interpretations,
a group compares entities that measure the same indicator differently,
finance, controlling, sales, operations and IT talk about the same number but mean something different,
reporting improvement projects address visualisation instead of the real meaning,
trust in BI declines even though more reports are being delivered.
Clarified meaning helps leadership distinguish whether it is looking at real business development, a methodology change, a data issue, a system difference or simply a different interpretation.
Executive Data Insight is especially useful where:
leadership needs greater confidence in key numbers,
different parts of the company use different meanings of the same indicators,
reporting exists but its meaning is not equally clear to everyone,
a group compares multiple companies, countries, divisions or business units,
systems, reporting, controlling or data warehouses are changing,
key numbers are affected by historical, organisational or methodological changes,
leadership needs to understand not only the value of a number, but how it was created and what it means,
BI and data should become stronger support for decisions, not just a technical reporting layer.
We clarify what important indicators mean, how they are created, how they are calculated and where their meaning may differ.
This may include revenue, EBITDA, gross margin, costs, sales pipeline, customer numbers, performance, productivity or other key metrics depending on the company.
We identify places where different people, teams, entities or systems use the same indicator name with different meaning.
The goal is not to find blame. The goal is to understand where interpretations differ, why they differ and what this means for decisions.
We map how key numbers actually arise: from which systems, through which transformations, with what rules, limitations and historical changes.
This helps leadership understand where a number is solid, where caution is needed and where the issue may be more about meaning than the data itself.
We look at how numbers are presented in leadership reporting and BI.
What matters is not only whether a number is calculated correctly, but whether it supports the right type of decision.
Executive Data Insight is usually a long-term cooperation model. It does not work well as a one-off workshop, because real insight into the company’s data reality emerges gradually.
Depending on scope, it may include:
regular discussions with leadership or selected managers,
conversations with finance, controlling, business, IT, BI teams or data owners,
review and interpretation of existing reports, definitions and data outputs,
identification of places where meanings of numbers diverge,
naming decision-making risks,
recommendations on what should be explained, aligned, added or decided,
concise executive summaries of important findings.
Cooperation usually runs in a monthly rhythm. Availability of key people and a clear client-side counterpart are important.
Executive Data Insight is a long-term service. A proper retainer typically starts from CZK 200,000 / month, because the work requires continuity, access to the right people and systematic development of understanding.
That does not mean the company has to start there immediately.
A short initial discussion is free. It is used to understand the situation at a high level, decide whether there is a fit and choose the right next step. It is not a substitute for a paid consultation or deeper work on the topic.
After that, the company can continue with a paid consultation or a structured starter package before committing to a broader retainer.
Entry path:
| Step | Best for | Fee |
|---|---|---|
| Initial discussion | orientation and fit | free |
| Focused executive consultation | senior outside view on one specific question | CZK 7,000 / hour |
| Executive Data Insight starter package | structured look at one selected area, metric group or reporting topic | CZK 70,000 / 12 hours / 3 sessions |
| Executive Data Insight retainer | systematic long-term work with key numbers and decision confidence | from CZK 200,000 / month |
The paid entry steps are not a smaller version of the full service. They are a practical way to test the value, clarify the first area and decide whether a regular Executive Data Insight retainer makes sense.
Executive Data Insight helps leadership better understand the numbers it relies on.
Typical benefits:
greater confidence when working with key numbers,
clearer understanding of what the numbers really mean,
earlier discovery of differences in metric interpretation,
better communication between leadership, finance, controlling, business, IT and BI,
stronger ability to distinguish a data issue from a methodological or organisational issue,
lower risk of decisions based on unclear meaning of numbers,
better assignments for reporting, BI, data quality or data architecture,
a gradually built view of the company’s data reality,
stronger trust in data-supported decisions.
Data & BI Advisory provides regular or project-based senior perspective on data, BI, reporting, analytics or project direction.
Executive Data Insight goes deeper into the meaning of key numbers, leadership reporting and decision confidence. It is not primarily about advisor availability, but about systematically building understanding of the company’s data reality.
BI & Data Assurance focuses mainly on the quality and direction of BI and data initiatives: reporting, data models, architecture, supplier outputs and risks.
Executive Data Insight focuses mainly on leadership, key numbers, their meaning, differences in interpretation and the impact on decisions.
The two services may complement each other. In practice, their topics can partly overlap depending on retainer scope and client priorities.
Executive Data Insight is usually delivered as part of a broader monthly retainer.
The scope depends mainly on:
number of key numbers or business areas involved,
number of entities, teams, systems or reports,
availability of people and documentation,
expected meeting rhythm,
form and frequency of executive summaries,
connection to BI, finance, controlling, data governance or data architecture.
The CZK 200,000 / month level should be understood as the typical starting point for a proper Executive Data Insight cooperation, not as a fixed package covering every possible situation.
We discuss which key numbers matter to leadership, where uncertainty appears and why the topic matters.
There is no need to start with the entire company. It often makes sense to start with one area, a set of metrics or a specific decision topic.
To understand the situation, we usually need not only leadership, but also people who understand finance, controlling, systems, reporting and data.
The result is not a one-off presentation. It is a gradually refined view of what key numbers mean, where the risks are and what needs to be clarified next.
Send a short description of which numbers, reports or decision situations matter to leadership. We will first have a short initial discussion and then decide whether it makes sense to continue with a focused executive consultation, the Executive Data Insight starter package or a broader monthly retainer.
Good decisions need not only correct numbers, but also clear meaning, context and confidence in what the numbers actually say.
