Frequently asked questions
Questions companies often ask before engaging Insightee for data, BI, reporting, analytics, advisory, assurance or executive insight work.
If your situation does not fit neatly into one answer, start with a short initial discussion. The first step is often to clarify what you are dealing with and what form of cooperation makes sense.
No.
You can start with the situation: what is happening, why it matters and where you need more clarity or confidence.
The right form of cooperation may be a consultation, advisory package, workshop, regular advisory retainer, BI & Data Assurance, Executive Data Insight, architecture review or another scoped engagement.
Yes.
A short initial discussion is free. It is used to understand the situation at a high level, check whether there is a fit and choose the right next step.
It is not a substitute for a paid consultation or deeper work on the topic. If we start analysing the issue, reviewing materials or giving detailed recommendations, that becomes a paid engagement.
The first paid step is often one of these:
| Step | Best for | Fee |
|---|---|---|
| Expert consultation | focused senior view on one specific question | CZK 7,000 / hour |
| Advisory / Insight / Assurance starter package | structured work on one selected issue | CZK 70,000 / 12 hours / 3 sessions |
| Regular advisory retainer | ongoing senior support and selected priorities | typically from CZK 100,000 / month |
The right starting point depends on the situation and urgency.
Yes.
Many cooperation models can start with a focused consultation or a structured starter package. This helps clarify the issue, test the value of cooperation and decide whether a broader retainer makes sense.
Starting small does not mean turning a long-term service into a cheap mini-version. It means choosing a practical first step before committing to larger scope.
Data & BI Advisory helps you decide what to do next.
It is suitable when the situation is unclear, when you need a senior expert view, when you want to review options or when you need decision sparring before committing to a direction.
BI & Data Assurance helps make sure the chosen direction is delivered in a usable, trusted and sustainable way.
It is suitable when a BI or data initiative, proposal or delivery path already exists and needs regular independent challenge around quality, risks, direction and long-term usefulness.
BI & Data Assurance focuses mainly on BI and data initiatives: reporting, data models, architecture, supplier outputs, delivery direction and risks.
Executive Data Insight focuses mainly on leadership confidence in key numbers: what metrics mean, where interpretations diverge and how this affects decisions.
The two can overlap in practice, especially in larger retainers, but their centre of gravity is different.
Data & BI Advisory is best for situations where the company needs senior guidance before deciding what to do next.
Typical examples:
reviewing a BI or data project idea,
discussing a reporting issue,
challenging a supplier proposal,
clarifying whether the issue is in data, reporting, definitions or interpretation,
deciding whether a topic needs architecture work, assurance or executive insight.
BI & Data Assurance is best for situations where an important BI or data direction already exists and the company wants independent senior oversight.
Typical examples:
a BI project is running and quality needs protection,
a supplier is delivering and the company wants independent challenge,
a data model or architecture is being created,
reporting is being built but long-term usefulness is not guaranteed,
leadership wants more confidence that the initiative will not become only a technically completed output.
Executive Data Insight is best for leadership teams that need more confidence in key numbers and their meaning.
Typical examples:
the same KPI means different things in different parts of the company,
leadership wants to rely more safely on numbers such as revenue, EBITDA, gross margin, costs, pipeline or customer metrics,
reporting exists but the meaning of numbers is not equally clear to everyone,
group-level comparisons are difficult because definitions or systems differ,
historical, organisational or methodological changes affect interpretation.
Data Architecture & Solution Design is best for situations where reporting, BI, analytics or AI ambitions need stronger data foundations.
Typical examples:
designing or reviewing a DWH, datamart or analytical layer,
deciding where business logic should live,
reviewing a supplier architecture proposal,
clarifying data flows between systems and BI,
handling history, dimensions or structural changes,
preparing a sound foundation before implementation.
Pricing depends on the form and scope of cooperation.
Typical orientation:
| Cooperation type | Typical fee |
| Initial discussion | free |
| Expert consultation | CZK 7,000 / hour |
| Starter package | CZK 70,000 / 12 hours / 3 sessions |
| Regular advisory retainer | typically from CZK 100,000 / month |
| BI & Data Assurance retainer | typically from CZK 150,000 / month |
| Executive Data Insight retainer | typically from CZK 200,000 / month |
| Architecture / solution design engagement | scoped individually |
Fees are indicative for orientation and final scope is agreed based on the situation, expected involvement and outputs.
Executive Data Insight is not a single report review or workshop.
It requires continuity, access to the right people, repeated clarification of key numbers, understanding of systems and reporting, and regular executive-level findings.
The fee reflects the level of seniority, responsibility, systematisation and expected value of the work.
A company can still start with a free initial discussion, a paid consultation or a starter package before committing to the full retainer.
A retainer is not only a block of hours. It defines the level of involvement, continuity, priority coverage, expected outputs and responsibility.
Scope may depend on:
number of topics, initiatives or key numbers,
number of teams, systems, entities or suppliers involved,
meeting rhythm,
level of preparation and follow-up,
need for summaries, recommendations or executive outputs,
whether the cooperation is mainly advisory, assurance-oriented or executive insight-oriented.
New topics often appear. That is normal.
The important thing is to decide whether the new topic:
fits into the current scope,
replaces part of existing priorities,
should be handled as a separate engagement,
or requires broader retainer scope.
This is not automatic price escalation. It is a practical scope and priority decision.
Insightee is not positioned as a generic BI delivery vendor or dashboard factory.
Depending on the situation, Insightee may support architecture, solution design, selected implementation work, BI delivery direction or cooperation with delivery teams and suppliers.
But the core value is senior judgement, business meaning, data and BI direction, assurance and decision support.
Any delivery or implementation work should be agreed separately with clear scope and responsibility.
No.
Insightee works as an independent senior layer alongside internal teams, leadership, finance, controlling, IT, BI teams, data owners and suppliers.
The aim is to bring clarity, challenge, structure and senior data perspective — not to replace internal ownership.
Not automatically.
Insightee can review supplier proposals, challenge assumptions, identify risks, ask better questions and help the client understand whether the proposed direction makes sense.
But vendor management, contractual management and delivery responsibility remain with the client or the appointed delivery organisation unless explicitly agreed otherwise.
Not as a default operational owner.
Insightee can help identify data quality risks, explain their business impact, recommend what should be clarified or improved, and support the client in setting the right direction.
Operational ownership of data quality usually remains with the client’s data owners, process owners, system owners or delivery teams.
Usually not.
Insightee may review reports, data models, architecture, supplier proposals or BI initiatives, but the work is not primarily a formal audit.
It is senior advisory, assurance or insight work focused on clarity, direction, risks, usefulness and decision confidence.
It depends on the scope.
Some work can start from discussions, reports, definitions, screenshots, architecture diagrams or documentation. Deeper work may require access to data samples, models, calculations, reporting layers or systems.
Access should always be limited to what is necessary for the agreed scope.
Data, BI and reporting topics can reveal a lot about a company: performance, finance, customers, processes, systems, suppliers and internal decision-making.
For larger cooperation, confidentiality, access rules, NDA, contractual terms and information handling should be agreed before deeper work begins.
Often yes.
Depending on the client’s requirements, work can be organised through meetings, documentation review, controlled access, anonymised examples or work inside the client’s environment.
The exact setup should match the sensitivity of the topic and the client’s policies.
Insightee is the company brand and contracting background for B2B cooperation, especially broader advisory, assurance, architecture and long-term retainer work.
mirekcerny.com is Mirek Černý’s personal expert website, with more direct positioning around individual consulting, mentoring, workshops and personal data advisory.
In practice, the first conversation may be with Mirek in both cases. The right contracting setup depends on the client, scope and type of cooperation.
The core senior expertise is provided by Mirek Černý.
For larger or broader cooperation, additional support roles or specialists may be involved where appropriate, for example for coordination, delivery support, implementation or specific technical work.
The expected roles should be clear before the cooperation starts.
You do not need to choose the service in advance.
Send a short description of what your company is dealing with. We will start with the situation and then choose the right next step — consultation, advisory package, regular retainer, BI & Data Assurance, Executive Data Insight, architecture review or another form of cooperation.
A short initial discussion is free. It helps clarify whether there is a fit and what the next useful step should be.
